NEW DELHI: Xiaomi has officially entered into the sports footwear category in India, a move that is in line with the Chinese smartphone major’s larger efforts to expand its current portfolio in the lifestyle segment in the country.
After teasing its arrival in India on Wednesday, Xiaomi has now launched the Mi Men’s Sports Shoes 2 range in the country. The sports shoes will be available on the company’s crowdfunding platform first.
Xiaomi claims that its Mi shoes are engineered with 5-in-1 uni-moulding technology that combines five different materials making them shock-absorbent, durable, and slip-resistant.
With an early bird offer starting at Rs 2,499, Mi Men’s Sports Shoes 2 has been made available in black, grey, and blue colour options, and shipping is due to start from March 15 onwards.
The actual price of the Mi Men’s Sports Shoes 2 is Rs 2,999 and Xiaomi hopes to reach its goal of selling 5,000 units by the end of the 10-day period in which the crowdfunding listing will be live.
The shoes are made of five parts – synthetic rubber outsoles, vacuum press midsole, TPU midsole balancing patch, cushion patch, and a PU supporting layer. The uni-moulding tech claims to also keep the stitching on the soles intact, making it last longer.
Xiaomi asserts the 10-fishbone structure allows comfortable cushioning, improves balance while offering the needed arch support, and reducing the chances of accidental sprains. The company boasts that the shoes are ultra-comfortable, and sport a minimalistic design as well. Xiaomi claims that the shoes are made of a breathable mesh fabric that is washing machine friendly and is easy to clean.
Raghu Reddy, head – Category & Online Sales, Xiaomi India, stated: “2019 began on a very exciting note with us having introduced two new categories already. We are delighted to introduce another new offering in our range of lifestyle products – Mi Men’s Sports Shoes 2 which will go live on our crowdfunding platform. We are positive that our new Mi Men’s Sports Shoes 2 will add immense value to our Mi Fans’ lives, offering the best design and performance at an honest price.”
