Gaming platform SportsBaazi declared Wednesday that participation increased 1.5x in the first week of the ongoing Men’s T20 World Cup, while revenue from its watch and play game – Predictor – saw a 100% increase during IPL 2024 vis-a-vis the 2023 edition.
However, it bears noting that the platform did not provide any actual revenue figures.
Per a company release, the revenue upside is a testament to the growing popularity of the IPL in the country and a vote of confidence from the maturing Indian online gamers actively seeking interesting formats to engage with. Stating trends noticed on the platform during the IPL 2024, Uttar Pradesh, followed by Maharashtra, Bihar and Delhi recorded the most active users during the tournament. Virat Kohli and Jasprit Bumrah were the most popular Indian players with Travis Head and Sunil Narine being the most picked international players in the fantasy gaming category.
Commenting on the user engagement, Saurabh Chopra, co-founder and CEO at SportsBaazi shared, “In the last five years we have seen the Indian online gaming ecosystem going through a significant transformation. We at SportsBaazi are proud to share that we are actively working towards helping the gaming ecosystem evolve by investing in researching and developing intriguing and engaging types of sports gaming formats with very high skill quotients. We are elated to share that owing to this vision, we have recorded a 100% increase in revenue and 1.5x increase in engagement.”
“IPL has set the momentum for this year’s sporting calendar and we are certain that the T20 World Cup will further increase engagement and player conversations on the platform,” added Chopra.
This year, SportsBaazi introduced a Sports Gaming Champion leaderboard where players contested in all three formats (fantasy gaming, player stocks and watch and play game Predictor) to showcase their all-round knowledge and understanding of the game.
