MUMBAI: Sportz Interactive (SI), the Mumbai-based digital sports fan engagement solutions provider, which began operations in 2002, turns 20 on July 10.
Sportz Interactive’s growth journey is a reflection of how the business of sport and fan engagement has evolved over the past two decades. SI’s products and services have helped deliver success to multiple stakeholders in the ecosystem viz. international federations, broadcasters, franchises, media houses, technology companies and sponsors across the globe.
Over its two-decade journey, SI’s offerings have touched millions of fans across the world through marquee global events like The Olympics, FIFA World Cup, UEFA Euros/Champions League, ICC Cricket World Cup/T20 World Cup and Indian brands like the Indian Premier League, Pro Kabaddi, Indian Super League, TATA Mumbai Marathon and numerous other sports events.
Arvind Iyengar, CEO, Sportz Interactive International, says: “The company set out with a vision to revolutionize the sports fan experience and we’ve been fortunate to have worked with some of the biggest sports federations, teams, broadcasters and technology companies to reach hundreds of millions of fans. All of this is driven by our passionate and committed team.”
The Sportz Interactive vision is to “revolutionise the sports fan experience across consumption points by creating best-in-class products”. Elaborating on the business model, Siddharth Raman, deputy CEO, Sportz Interactive, shares that, “We are privileged to play a key role in the digital transformation of our clients’ businesses. Our fan engagement solutions suite across data & video tech, interactive solutions and content management are key commercial drivers. We are excited about the next phase of growth as we invest in staying technologically ahead of the curve and becoming an employer of choice for anyone looking to build a career in the business of sport.”
That said, Sportz Interactive is now leaping ‘into the next 20’ as its CEO has said with a clear focus on international expansion – already visible from the set-up of offices in Singapore. Having developed scalable architecture to handle massive traffic for mega sporting events and more data, greater analysis and higher viewership, SI – which, as per an official release, has engaged over three hundred million fans – is readying to multiply that number.
