MUMBAI: More evidence that the world’s biggest annual cricket jamboree is recession proof? Sunrisers Hyderabad, the Sun Group owned team franchise, on Tuesday announced that it has signed 13 sponsors for the upcoming Indian Premier League, while rival IPL team Kolkata Knight Riders has reportedly been able to find sponsors for all its slots.
Leading the line-up of sponsors for SRH is JK Lakshmi Cement Ltd. The cement brand was signed as lead sponsor in January, which the franchise has successfully managed to retain for the tournament starting next month. As a lead sponsor, JK Lakshmi Cement logo will be carried on much valued “jersey front”.
Ralco Tyers and Valvoline are the other principal sponsors and their logos will be carried on the back and right upper chest on the front of jersey, respectively.
Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all signed on as partners for IPL Season 13, with their logos and branding set to be prominently displayed on the team’s match kits. Tyka, Fancode, IB Cricket and Double Horse have also partnered with the franchise.
Commenting on the development, K Shanmugam, CEO, Sunrisers Hyderabad, said: “We are extremely happy to have so many prestigious brands on board for the 2020 edition of Indian Premier League. The interest from sponsors has been incredibly positive and encouraging in spite of the tough times. We are nothing but proud and grateful to have unflinching support of our partners which is an immense source of inspiration for the squad to continue giving their best to the game. Together with our sponsors
Meanwhile, according to a report by MoneyControl, Kolkata Knight Riders are the only franchise which has been able to find sponsors for all its slots.
Moreover, the two-time IPL winners even filled their sponsorship slots at full rates. The Kolkata Knight Riders also recently signed a new deal with Bengaluru-based Indian mobile gaming brand Mobile Premier League (MPL). The franchise themselves announced their new MPL association on August 18 by saying that the eSports Platform will be their principal sponsors for the upcoming IPL 2020 season as well as for Trinbago Knight Riders (TKR) in the CPL 2020.
Although Kolkata lost out on BYJU’S and Nokia, their 2019 core of sponsors have been retained reportedly, which include the likes of Jio, Royal Stag, Lux Cozi, Senco Gold and Asian Paints.
