MUMBAI: Star India in 2019 pocketed Rs 21 billion in ad sales and all indications BEFORE the coronavirus pandemic put the skids on the economy were that that revenues could touch or exceed Rs 3.3 billion from this year’s Indian Premier League.
With just over a month to go for the thirteenth season of IPL, there appears to be no change in those indications. According to media and advertising news platform afaqs, more than 30 advertisers have already signed up and 60% of the inventory is already sold out. Rival platform exchange4media reports that the network has signed up to 10 top brands as sponsors for this season’s IPL to be held in the UAE.
That this year’s IPL, which takes place between September 9 and November 8, coincides with the festive season is of course a big plus point.
As per reports, e-commerce giant Amazon, real-money fantasy game platform Dream11, and digital payments company PhonePe have come on board as presenting sponsors of the broadcast.
Swiggy, Hyundai, HMSI, Muthoot finance, UB group, Indigo paints, Kia Motors, Adani Wilmar and Bisleri are among the other brands that have confirmed their advertising deals during IPL matches on Star Sports, afaqs reports.
“Star has seen a surge of interest from internet-enabled businesses like fantasy sports, edutech, online gaming, OTT players and social media players,” an industry source told afaqs.
Furthermore, if last season, a 10-second ad slot was priced in the range of Rs 1- 1.1 million, this could now go up to Rs 1.5 million.
