STING ENERGY and the Mercedes-AMG Petronas F1 Team launched a cross-country outdoor activation this week, projecting dynamic visuals onto some of Asia’s most iconic landmarks.
The campaign brought together Sting Energy’s bold identity and the F1 team’s branding in a coordinated projection experience celebrating their newly announced global partnership.
In India, the Bandra-Worli Sea Link served as the centrepiece of the initiative, illuminated with visuals featuring the Sting Energy and Mercedes-AMG Petronas F1. The showcase captured the attention of commuters and onlookers.
Parallel projection takeovers were staged in major Asian markets, using well-known city landmarks as the backdrop. Each installation reinforced a shared theme of speed, performance, and brand synergy, creating memorable moments for audiences across the region.
The activation highlights the scale and ambition of the partnership between Sting Energy and the Mercedes-AMG Petronas F1 Team. By combining advanced projection technology with high-visibility public spaces, the two brands delivered an immersive experience designed to celebrate the collaboration.
