MUMBAI: Home-grown nut butter brand Pintola has announced its collaboration with Indian football team captain Sunil Chhetri.
Commenting on the association, Anand (owner of) Pintola noted, “Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promoting the idea of healthier India to this generation. Mr Chhetri personifies consistency and our brand is dedicated towards helping the country to stay consistent on their fitness journey and thereby becoming the best version of themselves and who better than Mr Chhetri who has been the best soccer player of the country for close to two decades now.
“Mr Chhetri’s ‘no compromise attitude’ is an inspiration for many. Similarly, at Pintola we imbibe no compromise when it comes to ensuring the quality world class range of natural nut butter range.
Notably, this is going to be Chhetri’s first ever collaboration with an FMCG brand in the country. Sharing his views on the association the footballing icon added, “It is a pleasure to associate with Pintola for their natural & organic nut butter range. As an athlete, I have been extremely cautious of my associations, and what I represent when it comes to health and fitness, as this is something I take seriously.
“In fact, my managerial team made a trip to the manufacturing unit of Pintola, in Himmatnagar and had only good things to say about the quality and standards. Associating with Pintola was an easy choice given what they have been achieving through quality products that are healthy, organic and natural.”
Pintola and Chhetri’s collaboration is expected to open newer realms of healthy eating options in the country, adding sports enthusiasts to its existing wide consumer base.
Pintola boasts of a basket size of 21 products and aims to cater to a consumer size of 100 Million in the near future.
