Global online sports betting platform Parimatch has announced its new exclusive partnership with Sunrisers Eastern Cape, India’s SUN Group-owned SA20 T20 cricket team from Gqeberha.
This sponsorship further strengthens Parimatch’s presence in the world of cricket.
“We are delighted to welcome Parimatch as our Title Sponsor, marking an exciting new chapter for our team. This partnership reflects the growing popularity of cricket in South Africa and celebrates the incredible passion of our fans. With Parimatch’s commitment to innovation and excellence, we are confident this collaboration will strengthen the Sunrisers Eastern Cape brand and create exceptional experiences for our fans both on and off the field. Together, we look forward to delivering unforgettable moments and inspiring the next generation of cricket fans,” commented K Shanmugam, CEO of Sunrisers Eastern Cape.
“Partnering with the Sunrisers Eastern Cape is a proud milestone for Parimatch as we continue to expand our support for cricket globally. The Sunrisers’ passion, resilience, and dedication align perfectly with our values, and we are excited to work together to deliver unique initiatives that bring sports fans closer to their favorites,” the Parimatch Press Office stated.
Sunrisers Eastern Cape is a South African professional Twenty20 cricket franchise team that competes in the SA20 tournament. They made history by winning the inaugural SA20 title in 2023 and reaffirmed their dominance with a second championship in 2024.
With two SA20 trophies, the Sunrisers Eastern Cape has firmly established its place as a powerhouse on the international stage. Known for their passionate and loyal fanbase, the team enjoys unwavering support that brings vibrant energy both to the stands and across social media.
By collaborating with leading cricket teams like the Sunrisers Eastern Cape, Parimatch continues to drive the growth of the sport and nurture a vibrant cricket culture across the South African region and over the globe.
