HYDERABAD: Indian Premier League franchise Sunrisers Hyderabad has announced Gujarat-based JK Lakshmi Cement Ltd as its title sponsors of IPL Season 13.
This is an upgrade from the last season wherein the lead sponsor of the Sun TV Network-owned franchise (NOT as title partner but as principal sponsor) was eyewear & eye care seller Coolwinks.com.
Speaking on the association, Dr Shailendra Chouksey, whole-time director of JK Lakshmi Cement Ltd said: “Both brands are known for the tenacious attitude, consistent performance, inherent strengths such as discipline and dedication and out of box thinking. Both the brands have a unflinching belief in team spirit which is hallmark of their personae both on and off the field. Team Sunrisers is well balanced in all departments of game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”
Commenting on the partnership, K Shanmugham, CEO, Sunrisers Hyderabad, said: “We are pleased to welcome JK Lakshmi Cement as the title sponsor with Sunrisers Hyderabad for the forthcoming season of the Indian Premier League.
“JK Lakshmi Cement is a part of prestigious JK Organisation. With a legacy of over 135 years, the brand enjoys the trust of its customers and all stakeholders and its philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”
The aspiration of both partners is to strive to rise and scale newer heights and give their fans and customers the “very best experience”.
The deal was facilitated by media solutions firm Alliance Advertising.
Arshad Shawl, director, Alliance Advertising, said: “We are excited to continue our IPL association for JK Lakshmi Cement, as the brand has always been a pioneer, when it comes to celebrating sportsmanship. IPL is one of the most valuable sports league in the world, garnering unprecedented buzz and eyeballs across all media – TV, print, digital, etc. We are glad JK Lakshmi Cement taps into new age of sports marketing with us and Sunrisers Hyderabad, the team known for its consistently solid performance through the years.”
