SEGG Media Corporation, parent company of Sports.com, has announced a landmark five-year partnership with Super League Kerala (SLK) for exclusive global commercial and broadcast rights.
The deal value is reportedly $11.6+ million (₹100-crore), and marks the debut of Sports.com in live football streaming in the Indian subcontinent.
Sports.com, a part of the US-based SEGG Media Group, has signed a five-year global partnership with Super League Kerala (SLK) that could increase the football league’s viewership in a big way.
“This is a ₹100-crore deal and the contract is for five years. The global live streaming rights are now with sports.com,” SLK CEO Mathew Joseph told The Hindu on Monday.
“This is also Sports.com’s first entry into India, it will become the exclusive OTT platform for the SLK and it will be free of cost. That is what we are more interested in.”
Joseph revealed the deal, signed in Dubai, will also help build more content around the SLK which attracted nearly 13 million viewers for its debut season last year.
“They will also help us with content creation around the SLK which they have done globally for many sports…behind the scenes, they create a lot of interesting documentaries,” said Joseph.
“This deal represents a huge leap forward for the SLK. It allows us to amplify our reach across continents while delivering world-class fan engagement and streaming experiences to millions who love Kerala football,” The Hindu quotes SLK director Firoz Meeran as further saying.
“This is more than a sports rights deal. To enter the Indian market through Kerala, a state with an electrifying football culture and millions of global fans, gives us a high-growth, cash-yielding product to launch the Sports.com app with force.”
