SUPPLY6 has onboarded actor Kriti Sanon as both a brand ambassador and investor, strengthening its positioning in the science-led nutrition space. Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, the company focuses on evidence-backed nutrition solutions aimed at addressing everyday dietary gaps.
The partnership reflects Supply6’s differentiated philosophy, which emphasises consistency, practicality and sustainable daily habits rather than extreme fitness goals or fad-driven trends. According to the release, Sanon’s association with the brand began organically as a consumer before evolving into a strategic partnership as she explored investments within the health and wellness sector.
Supply6’s portfolio includes a comprehensive daily nutrition drink, zero-sugar electrolyte blends and protein-based wafers, catering to consumers who prefer long-term, manageable wellness routines over rigid dietary regimes.
With Sanon joining the brand, Supply6 aims to deepen its connection with urban, health-conscious audiences by reframing the wellness conversation around foundational habits such as proper hydration, balanced nutrition and sustained consistency.
The announcement follows Supply6’s recent seed funding round of Rs 9.1 crore, led by Zeropearl VC with participation from other investors. The company had previously onboarded former South African cricketer AB de Villiers as both an investor and brand ambassador and is now expanding its footprint into international markets, including the United States.
Supply6 co-founder Vaibhav Bhandari said, “Kriti’s journey from consumer to partner mirrors exactly what Supply6 stands for. She understands the problem we are solving because she experiences it herself. This partnership allows us to reach the next 10 lakh consumers with a message that feels credible, relatable and rooted in real life.”
Sanon shared, “What drew me to Supply6 was its focus on everyday nutrition rather than quick fixes or trends. I started using the products as a consumer and found them easy to integrate into my routine. Over time, I developed trust in the science and intent behind the brand, which made coming on board as an investor and ambassador a natural decision. Supply6 represents a practical and realistic approach to wellness that aligns with how I think about health in daily life.”
