MUMBAI: Leading noodles brand Maggi has launched a new campaign to “celebrate cricket” and has roped in cricketer Suresh Raina as its face.
Talking about his association with the campaign, Raina said, “It is an honour to be associated with Maggi – a brand that has a legacy of more than four decades in the country. It has been a lot of fun shooting for the commercials…”
The campaign comprises different commercials across multiple media featuring Raina and take a witty jibe at cricketing nuances with Maggi Masala Noodles. The series of commercials showcase various situations between friends as they watch cricket and have fun conversations around the sport.
The campaign, released during the ongoing Indian Premier League, has been conceptualised by McCann Erikson India.
