The International Cricket Council on Friday announced a suite of digital initiatives “designed to engage and reward cricket fans” globally ahead of the ICC Men’s T20 World Cup 2024.
These initiatives will ensure more fans in more countries than ever before can experience the thrill of the tournament.
In an effort to reach more Indian fans, the ICC is launching dedicated Hindi language social media channels on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates, and exclusive insights into the tournament – including Hindi language highlights for all India and knockout matches.
This will complement the content produced at matches and in our digital hub in Barbados around the clock, ensuring fans receive the latest updates, highlights, and behind-the-scenes footage throughout the tournament.
For the first time, ICC.tv will offer direct-to-fan streaming in 83 territories, including Nepal, Afghanistan, Netherlands, Japan, and Germany. Fans in these regions will have unprecedented access to live matches, highlights, and exclusive content.
The ICC will also carry live radio commentary from its licensee BBC globally through the ICC website and App.
Additionally, ICC is launching an entirely new t20worldcup.com website and Mobile app, placing video content at the center. Featuring AI-produced video clips alongside high-quality video features created on the ground, these digital platforms will deliver the best T20 World Cup experience right to the screen.
ICC Fan Passport, developed as part of the partnership with the NEAR Foundation, will reward fans for their digital activities. Whether predicting match outcomes or participating in our integrations on Roblox, fans can earn points and unlock rewards, enhancing their T20 World Cup experience.
Prediction game – Predictions such as who will be the Player of the Match, will earn points. This interactive game adds an extra layer of excitement for fans as they follow the tournament.
ICC’s Digital Collectibles Partner FanCraze will launch a Web3 fantasy-style game with ICC Crictos at the heart of the product.
In other gaming news, the ICC Fan Zone will be integrated into three of the biggest games on Roblox, providing an immersive experience for younger fans.
“The ICC digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans, but reward those who engage most deeply,” said Finn Bradshaw, ICC’s head of Digital.
