TCM wins commercial rights for Andhra T20 League

NEW DELHI: Twenty First Century Media Pvt. Ltd. (TCM) has entered into a multi-year contract with Andhra Cricket Association (ACA) for the upcoming Andhra T20 League. 
TCM will be responsible for all commercial rights related to the event, end to end operations and management of League.
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TCM has been associated with some of the biggest tournaments across all sports including the Indian Premier League (IPL), the Indian Super League (ISL), the Pro Kabaddi League and the Premier Badminton League; and clubs including Delhi Daredevils, Delhi Dynamos FC, Dabang Delhi, amongst others.
 
The Andhra T20 League will have six franchise locations – Visakhapatnam, Vijayawada, Anantapur, Godavari, Kadapa and Chittoor. The league is scheduled to kick off in June and will be an annual affair.
 
Expressing his satisfaction after entering into a contract with TCM, ACA president GVK Ranga Raju said: “It’s  motivating to sign a formal agreement with TCM. TCM’s expertise in marketing and promoting sports across all fields stay unparalleled. We look forward to a healthy relationship which we are confident will usher in a new era for cricket in Andhra Pradesh.”
 
ACA secretary Arun Kumar felt the contract will open new platforms for the youth in the state. “Sports marketing demands high fan engagement and promotion  and I feel The Andhra T20 will draw more youth into the game. ACA stays committed towards the development of cricket in the state and we hope this will bring back the glory days of Andhra Cricket,” he said. 
 
Meanwhile, Carlton Saldanha of TCM noted: “TCM has been a pioneer in sports management, media and  marketing in India. Over the years, TCM has been associated with some of the biggest events in Indian sporting history and we look forward to our new association with the Andhra Cricket Association. We believe the popularity of the game in the state is at an all time high and that makes it a very commercially viable product for all stakeholders.”