MUMBAI: ThinkSkin, a body wash brand owned by the Future Group’s consumer division called FCL, has come out with braille friendly packaging. Exchange4Media reports that the product was launched by Ajay Kumar Reddy, the Indian men’s blind cricket team captain on the occasion of World Braille Day on Friday. This is said to be a first in the history of endorsements for blind cricket in India.
The idea of braille packaging goes along with the company’s vision of redefining the FMCG industry and empowering consumer experience for the visually impaired. The sense of the touch is the USP of the brand’s promotional campaigns.
FCLMD Ashni Biyani told Exchange4Media: “As an FMCG 2.0 company, we offer innovative products that make life easier for our consumers. Braille packaging is a small step towards assisting the visually impaired in their daily routine. As a brand ThinkSkin empowers consumers to upgrade to body wash at the price of the soap. We will soon introduce never-seen-before innovation in product and packaging that will take consumer experience to the next level.”
FCL is likely to launch more braille friendly products in the future soon across other categories like spices, sauces and multiple home care products. The body washes will be available at Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage and Easyday stores throughout the country.
