THE SPORTLANE has appointed Aaron Noronha as partner to lead its digital and media vertical. In his new role, he will oversee audience growth strategies, integrated communications, platform innovation, and digital solutions for brands, leagues, athletes, and rights holders.
Noronha has over 18 years of experience across digital media strategy, programmatic deployment, and social media management, having previously worked across agencies, brands, and sports properties.
The agency operates across multiple Indian cities and international markets including the UAE, UK, USA, South Africa, Canada, and Australia.
