TASTY NIBBLES, the consumer brand of HIC-ABF Special Foods, has appointed Milind Soman as brand ambassador and outlined plans to expand its presence across India, with a focus on canned tuna and health-focused convenience foods.
The company sees an opportunity to grow tuna consumption in India, which it says remains low despite the product’s global popularity. The company said Soman’s association aligns with its health and wellness positioning, with canned tuna positioned as a ready-to-eat option for consumers seeking convenient meal choices.
