“Sun Day Red”, Tiger Woods’ next chapter in sportswear after recent his split from Nike, was officially unveiled alongside TaylorMade. The new signature line of the golfing legend will feature apparel and footwear.
On Monday, ahead of the Genesis Invitational where Woods made his 2024 PGA debut as a playing tournament host, the 15-time major winner announced his new “active premium lifestyle brand” – Sun Day Red. So why Sun Day Red? As ESPN notes, “For over 27 years, Tiger Woods’ name, accomplishments and many records have been synonymous with the color red that he wears on Sundays”.
“It’s the right time in my life,” Woods was quoted as having said at the launch event. “It’s transitional. I’m no longer a kid anymore. Life changes, I have kids now, and this is an important part of transitioning into this part of my life, to have a product and a brand that I’m proud of.”
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a news release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
Woods explained that the brand’s name originates from his Thailand-born mother, Kultida, who told him red was his power colour. The logo is a stretched-out tiger with 15 stripes – one for each major championship Woods has won in his career.
At the event, TaylorMade Golf’s CEO David Abeles highlighted the fact that even though Sun Day Red may be part of TaylorMade’s overall company, Woods’ brand will be its own business unit with its own headquarters, designers and staffing.
Brad Blankinship, who previously led surf apparel companies Quiksilver and RVCA, has been named the company’s president.
“This is a full-blown unequivocal partnership,” Abeles said. “There’s no influence from TaylorMade on this brand. The brand stands alone, it will have its own identity.”
Abeles said Sun Day Red will launch first with men’s golf apparel, but its goal is to create lifestyle clothing that will extend beyond the golf course and will eventually include women’s and kids’ apparel, too.
“We fully anticipate having footwear in market by early next year, if not sooner,” Abeles told ESPN. “You may see Tiger wearing it sometime this spring or summer.”
Woods has been playing with TaylorMade clubs since 2017, when he signed a sponsorship deal with the equipment company, ESPN further reports. At the time, the deal did not include apparel, which remained Nike-branded until Woods announced earlier this year that he would be starting a new chapter.
