ISLAMABAD: Short-form video sharing platform TikTok will be the title sponsor of the upcoming Test series between Pakistan and Australia, starting at the Rawalpindi Cricket Stadium from March 4.
As title sponsor, TikTok will provide a place where cricket fans can follow their favourite cricket content creators, share the best TikTok cricket content, and create their own special moments, reactions and celebrations around this historic series with Australia.
Alongside the partnership, the Pakistan Cricket Board (PCB) will launch an official TikTok account prior to the series with a mission to inspire and entertain millions of cricket fans not just in Pakistan but also around the world with exclusive behind-the-scene content as well as current and archival footage.
PCB chief executive Faisal Hasnain said: “We have already established an excellent relationship with TikTok, starting with the HBL Pakistan Super League 7. Given that relationship, we are delighted to extend it further for the historic Pakistan-Australia Test series, which will probably be the series of the year.
