NEW YORK: The Players’ Tribune (TPT), the first-of-its-kind athlete-led content platform based out of the USA, Thursday announced its acquisition of Unscriptd, the media and technology company that helps over 2500 athletes across Europe, Australia and Asia connect to fans globally on social media.
The deal is another step forward for TPT toward its goal of building the world’s largest community of athletes by providing them with unprecedented tools and services so that they can create their own content, increase engagement with fans, and inspire others through their stories. The acquisition also further accelerates the global expansion of TPT, and will lead to the launch of a new mobile app for its growing athlete community called Players’ POST which will allow them to more efficiently manage content, both in its creation and its distribution to fans.
The company’s athlete base will grow to more than 5000 from all around the world. Among the sports integrated to TPT will be global football, Australian rules football, Formula One, surfing, tennis, cricket, track and field and rugby.
“This acquisition reinforces our commitment to growing TPT into the world’s leading, global athlete-driven platform, while also ensuring that we remain ever-evolving in order to serve our athletes and fans across the globe,” TPT CEO Jeff Levick said.
“The mission of The Players’ Tribune has always been to give athletes the platforms and the tools they need to create truly personal and engaging content. By combining Unscriptd’s technology and international reach with our growing athlete network and unparalleled storytelling capabilities, we will help connect the global athlete community to each other — and to fans.”
“We created Unscriptd with the idea of building a technology platform that creates a more robust and meaningful way for athletes to engage with their fans,” Unscriptd co-founder and CEO Brent Scrimshaw said.
“Unscriptd was purpose-built to enable athletes to be better publishers through a suite of proprietary technology, content, distribution and data services, and this acquisition by The Players’ Tribune will fast-track the acceleration of our shared vision”.
