MUMBAI: Global sports brand Trusox on Thursday announced its entry into the Indian market with the launch of socks that it claims will help improve performance of sports people on the field.
The Manchester-based company has roped in cricketer Rohit Sharma as company’s brand ambassador in the country, PTI reports.
Priced at Rs 3,500 a pair, the socks will be available on sale at Amazon and Trusox.in. Internationally, Trusox sells out of around 1,000 stores.
Speaking to PTI on the sidelines of the launch event, one of the co-owners of Trusox Sanil Sachar said the performance gear market in the country has been growing at a fast clip of 12% year-on-year and, that there is immense potential of growth in the country.
Sachar – who has invested close to $1 million in the company – said he expects 20% of the company’s global revenues from India in the next two years.
As per the company, Trusox sells around 800 pairs a day globally and around 45% of players in the English Premier League use the brand.
The socks were created by former footballer and coach Jim Cherneski.
“Having begun our journey with football, where we are proud to support the top footballers such as Gareth Bale, Raheem Sterling, Luis Suraez, to name a few, adorning and ruling over the football pitch wearing their Trusox, we are now present across the world in nine sports,” Sachar said.
“Trusox has been an essential part of my kit as it helps boost my performance. I look forward to a long partnership with them,” Sharma said.
