CHENNAI: TRYB, a sports innerwear brand, has announced a collaboration with the Lyca Kovai Kings franchise in the Tamil Nadu Premier League (TNPL).
Speaking on the association Vikranth Reddy and Sridharan Jaybal (co-founders of TRYB) stated that “We believe that by combining the strengths and resources of TRYB and LKK we can create an ongoing legacy for sportswear innerwear across Tamil Nadu’s cricket landscape, thereby extending our association beyond just TNPL. We have a few contests running for our customers during this season and look forward to the visibility this campaign will provide us.”
TRYB is committed to leveraging the latest advancements in sports technology to enhance player performance, fan engagement, and overall game experience, a media release said
TRYB is marketed across 3 categories namely – Activ, Pro and the New York Collection. While the Activ collection is designed for everyday athletes, the Pro collection is for men who are more inclined in sports/fitness. The New York collection is stated to be the country’s first compression boxers and is designed to promote maximum durability and comfort, the release added.
