DUBAI: Ahead of the Men’s T20 World Cup 2021 which begins on Sunday, the ICC has secured TYKA as official apparel supplier for the tournament.
All match official uniform and tournament staff clothing will be provided by TYKA, which has established itself as one of the market’s leading developers, marketers and distributors of branded performance apparel and accessories.
The Men’s T20 World Cup returns for the first time in five years. The tournament features 16 countries, including the world’s best teams and most exciting players, in 45 matches across Dubai, Abu Dhabi, Sharjah and Muscat.
As well as being the biggest ever event in the UAE and Oman, the ICC’s international broadcast partners are combining to offer nearly 10,000 hours of live coverage across TV and digital outlets, alongside extensive clips and highlights on the ICC’s own channels.
Founded by Rajan Kohli in 2009, TYKA has become one of world cricket’s leading apparel suppliers, with existing agreements with the BCCI, IPL Sunrisers Hyderabad, New Zealand Cricket, the Caribbean Premier league and Somerset County Cricket Association.
TYKA CEO Sonal Kohli Beniwal said: “We’re delighted to partner with the ICC and showcase our brand and products to a global audience. We are excited for the partnership and proud to work with the ICC. We look forward to creating and providing exceptional designs and products for match officials and tournament staff.”
TYKA specializes in making performance sports wear and accessories. Its strength is its customization and its approach to relentlessly innovate and develop performance gear in a sustainabe and ethical way.
The ICC Men’s T20 World Cup, is back after five years and offers explosive cricket and entertainment for everyone and the event will be the largest sporting event ever to be held in the region.
