CALIFORNIA: American swimming prodigy Katie Ledecky has been signed up as a brand ambassador by swimwear company, TYR Sport.
It is amongst the most lucrative sponsorship deals in swimming history, since Ledecky is considered to be the most marketable athlete in the sport after legend Michael Phelps.
The 21-year-old is renowned for having won 5 Olympic Gold medals and 14 World Championship titles to her name at such a young age.
According to TYR, it is not only her achievements but also her work in charitable organizations such as Children’s Hospital, Catholic Charities, Shepherd’s Table and Bikes for the World.
“As a leading global brand in the swim industry, we take great pride in our partnerships,” Matt DiLorenzo, chief executive officer of TYR Sport said.
“In having had the opportunity to watch Katie grow as an athlete, we could not be more impressed by her determination and humility both in and out of the water. We are confident that in working together we will create products that not only take performance to the next level, but ultimately change the course of history.”
“I am excited to partner with TYR as I take this important step in my career,” said Ledecky.
“We share a vision of growing the sport for current and future generations of swimmers, and we will build towards that goal together. I appreciate TYR’s investment in me, and their commitment to technology that is critical to my ongoing quest to swim faster.”
Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands. Founded in Huntington Beach, California, theAmerican company has garnered industry success for major technologies including the celebrated Avictor technical suit.
As a member of team TYR, Ledecky will join sponsored swimmers including Olympic medalists Ryan Lochte, Dana Vollmer, Matt Grevers, Cody Miller, Leah Smith, Lia Neal, Tom Shields and Kelsi Dahlia, as well as Olympians Jacob Pebley and Molly Hannis.
