ZURICH: UEFA announced on Thursday that leading logistics company FedEx Express will continue to remain an official sponsor of the Europa League as per a renewed agreement that will last till 2021.
The deal was brokered by UEFA’s exclusive marketing agency, TEAM Marketing AG.
As a result, FedEx becomes the sixth official partner of the UEFA Europa League for the 2018-21 commercial cycle, following the renewals of Amstel, Hankook Tires and Enterprise-Rent-A-Car, while Kia Motors and Molten have also become an official sponsor and official supplier to the competition respectively.
The UEFA Europa League involves clubs from 55 countries across Europe and each season attracts a global cumulative TV audience of 980 million across all programming. As the world’s largest professional club football competition, this partnership will provide FedEx Express with an opportunity to increase their global brand awareness, consumer advocacy and to engage with employees and fans across the continent.
Since FedEx joined the UEFA Europa League sponsor family in 2015, the two organisations have been working together to create unique experiences for fans. These include the FedEx Performance Zone on UEFA.com – providing insights and data on the players – the Player Mascot programme on matchdays, which gives thousands of children a money-can’t-buy experience; and building pitches across the world as a part of the global FedEx Cares CSR initiative with support from UEFA Foundation for Children. The next three seasons will allow these programmes to develop and grow to give even more to fans of the competition.
Commenting on the announcement, Guy-Laurent Epstein, Marketing head of UEFA Events SA, said:
“We are very pleased to announce the renewal of FedEx Express’ sponsorship of the UEFA Europa League for the 2018–2021 commercial cycle. We look forward to continuing our strong association with FedEx and building further upon our common objectives of growing the competition and cementing this sponsorship relationship further. We have enjoyed an excellent first three years with FedEx Express and we look forward to seeing what the next three seasons will bring.”
Raj Subramaniam, executive vice president and chief marketing and communications officer, FedEx commented:
“Football demonstrates, time and time again, an impressive capability to unite people from diverse backgrounds who find a common ground through sport. The role football plays in connecting people reflects what FedEx does every day as a global logistics leader – creating physical and digital connections that open up new possibilities for individuals, entrepreneurs and businesses large and small.”
