LAS VEGAS: UFC and Toyo Tires Thursday announced a muti-year renewal of their US marketing partnership that showcases Toyo Tires within UFC’s biggest events.
The renewal further continues a relationship that originally began in 2006 and now makes Toyo Tires UFC’s longest-standing current partner.
As the Official Tire of UFC, Toyo Tires will be featured in every UFC event held in the United States, including all Pay-Per-Views and all Fight Nights. Toyo Tires brand placement will include integrated broadcast features and high visibility branding inside the world-famous Octagon®. In addition, UFC and Toyo Tires will continue to collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 243 million users worldwide.
In addition, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
“We are thrilled to announce the renewal of UFC’s long-standing partnership with Toyo Tires,” said Grant Norris-Jones, UFC SVP, Global Partnerships. “As UFC’s longest-running partner, our two companies have celebrated many milestones together. This renewal marks the continuation of Toyo’s commitment to this sport and to our fans, and we look forward to celebrating many more unforgettable moments together in the years ahead.”
“Achieving the distinction of being the UFC’s longest-standing current partner is a source of immense pride for Toyo Tires,” said Stan Chen, sr. manager, Events, Sponsorships and Motorsports, Toyo Tire U.S.A. Corp. “Our partnership with the UFC has been mutually beneficial, experiencing growth in popularity and success and we look forward to the exciting years ahead.”
Toyo Tires will once again activate its partnership with UFC during the highly anticipated UFC® 296: EDWARDS vs. COVINGTON, which takes place Saturday, Dec. 16 at T-Mobile Arena in Las Vegas. The event, the last for UFC in 2023, will be headlined by a highly anticipated welterweight championship bout that will see Leon Edwards defend against No. 2-ranked contender Colby Covington. Also, newly crowned flyweight champion Alexandre Pantoja makes his first title defense when he rematches No. 4-ranked contender Brandon Royval.
