United Breweries, now part of Dutch brewing firm Heineken, on Thursday announced the appointment of Vivek Gupta as managing director and CEO.
Gupta, who has joined UBL from B2B online trade platform Udaan.com, has also been appointed as an additional director on the board and his appointment will be effective from September 25.
The appointment will be subject to the approval of the shareholders of the company, a regulatory filing from the company, which owns the beer brand Kingfisher, states.
Gupta shall hold office for a period of five years, which will be extendable subject to the approval of the shareholders, the filing further stated.
Gupta has also spent over two decades in leadership and commercial roles at P&G. His last position with P&G was as managing director of Australia and New Zealand.
On Gupta’s appointment, Jacco van der Linden, Regional president APAC of Heineken and a member of the UBL board said, “We recognise his resilience in building businesses and brands at a fast pace and in a complex environment. He brings solid global experience deeply rooted in India and has had substantial success in commercial and complex companies in traditional and digital environments.”
Headquartered in Bengaluru, UBL is the largest beer manufacturer in India. Its portfolio comprises brands such as Kingfisher, Heineken, Amstel, and Kingfisher Premium Water, Kingfisher Soda.



