FOUNTAIN VALLEY, Calif.: United Sports Brands (USB) announced Friday the acquisisition of Glukos Energy, a leading energy supplement brand.
Financial terms were not disclosed.
Glukos offers a range of products containing glucose, including drinkable energy gels, energy and electrolyte drink mix, and chewable tablets.
USB declared it would utilize its expertise, partnerships and experience to create new market opportunities for Glukos.
“We’re very excited to add Glukos Energy to the USB portfolio of brands. Glucose is your body’s preferred form of energy and it provides 2 times the energy, twice as fast. We believe that Glukos’s commitment to delivering clean, fast and delicious energy aligns with USB’s commitment to helping athletes perform their best,” said Michael Magerman, president and CEO of USB.
“This acquisition provides the GLUKOS brand access to the resources and infrastructure that will allow it to expand and grow while continuing to provide the best sports nutrition products on the planet,” said Roberto Gutiérrez, Director of Brand Marketing at USB. “We promise to always make performance optimization our top priority and keep our commitment to clean ingredients, fast fuel from glucose and amazing taste. The partnership with USB will provide a great future for the Glukos brand.”
Glukos is the fifth brand in the USB portfolio, which includes Shock Doctor, the #1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and, Nathan Sports the market leader in groundbreaking Running Essentials.
Customers and retail buyers can look forward to seeing new products and marketing from Glukos in the coming months. Products in development include new flavors, formulations and formats.
