NEW DELHI: Delhi Capitals Friday announced JSW Group as the IPL team’s principal sponsor for the upcoming season of the Indian Premier League to be held in UAE between September to November.
JSW Group comes in place of Daikin Air-Conditioning, which had been the Delhi franchise’s principal sponsors since 2015.
Parth Jindal, chairman of the Delhi Capitals IPL team, speaking to LiveMint earlier, admitted there has been a drop in value in sponsorship for the franchisees predominantly because now there is no more ‘meet and greet’ with players; there are no free tickets in stadiums as matches will be played in empty ones.
“JSW got a slight discount over what Daikin was paying because of no ticket sales, no meet and greet. But we’ll be showcasing our steel, cement and paints brands during IPL and we will be advertising also on Star and Hotstar,” Jindal had told the business daily.
However, Jindal had this to say in the official company release on the announcement: “We at the JSW Group see this as a tremendous opportunity to step in as principal sponsor for the Delhi Capitals. At the JSW Group we are rapidly growing and building each of our businesses to be the best in India and the world, whether it is our flagship steel business or our other ventures in energy, infrastructure, cement and most recently paints.The fact that JSW is rapidly increasing its consumer facing businesses across steel, cement and paints also calls for the JSW brand to be more visible and there are few properties that garner the viewership of the IPL.
“At JSW, we strive to be ‘Better Everyday’, and over the past two years we have been witness to the DC team adopting this very same philopshy and constantly striving to reach new heights. We, at JSW have no doubt that this DC team has all the ingredients to bring the trophy to the capital city and to get the opportunity to be assosciated with a team filled with so much talent, youth and experience is something that is very exciting for every single JSWite. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the capital city’s IPL team and wish them all the best for IPL 2020. ”
Jindal is the director of JSW Steel USA, founder of JSW Sports and managing director for JSW Group’s cement and paints businesses.
