BENGALURU: UP Yoddha, the GMR owned Pro Kabaddi League franchise representing the state of Uttar Pradesh has hit the 150,000 follower mark as they play their 4th PKL Season.
UP Yoddha is one of the youngest sides to have reached this milestone.
As per an official release, the Yoddha’s have got 11 million video views on Facebook, the highest this season so far by PKL any team. The team, which hit 150,000 followers on Instagram, are third amongst the PKL teams on video views and engagements, while on Koo, the homegrown micro-blogging app, the Yoddha’s are the second most followed Pro Kabaddi League team with 59,000 followers.
Sujoy Ganguly, head of Sponsorships & Marketing, GMR League Games, said: “It is an important milestone for us in the social space. Social Media is one of the most important platforms for any sporting entity to be connected to their fans and given the ongoing pandemic its importance has increased by manifolds. I am glad that we have been able to provide our fans with the content they seek and I hope we continue to serve them in a much better manner in the days to come. I am confident that the support from our fans will only get stronger with time and we as a team are constantly trying to find better ways to keep them updated and informed about every single aspect related to the team through our social media platforms.”
UP Yoddha are currently on Facebook as UP Yoddha; On Instagram as officialUPYoddha, on Twitter as UpYoddha and on the Koo app as UPYoddha.
UP Yoddha has ABP News as their lead sponsor, while GMR Group, GMR Sports, Iodex, Socios.com & Encalm Lounge have joined hands as principal sponsors. Adding to that, Amaze Batteries & Inverters, along with Lifelong and Paytm first Games have come on board as associate sponsors.
