UTTAR PRADESH KABADDI LEAGUE (UPKL) has announced a partnership with Live Your City, a brand under US-based Fever Labs Inc., naming it the official ticketing partner for Season 2 of the league. The upcoming season will be held at the Noida Indoor Stadium.
As part of the association, Live Your City will provide end-to-end digital ticketing solutions for UPKL, enabling fans to access real-time seat availability, personalised offers and a seamless booking experience, while also offering structured access for brand partners. UPKL Season 2 is set to begin on 24 December, with ticket prices starting at Rs 299 and available exclusively via Live Your City by Fever.
The partnership is aimed at enhancing fan engagement inside the stadium, with Live Your City maintaining a strong on-ground brand presence throughout the season while helping to amplify the league’s spirit.
SJ Uplift Kabaddi chief operating officer Simran Malik said, “The partnership strengthens the league’s commitment to delivering a smooth and reliable experience for fans. Having Live Your City by Fever as our ticketing partner ensures we can manage this scale smoothly and offer spectators a hassle-free way to book tickets and access matches.”
Live Your City general manager India Sheetal Birla added, “We are proud to join the Uttar Pradesh Kabaddi League as their Official Ticketing Partner. This partnership reflects Live Your City’s commitment to delivering an outstanding user experience and offering our partners seamless access to a global platform that elevates entertainment across all categories.”
