SJ UPLIFT KABADDI’S Uttar Pradesh Kabaddi League (UPKL) delivered a rise in viewership during its second season, recording significant gains across broadcast metrics.
With Zee as the exclusive broadcast partner, Season 2 was telecast in Hindi and English on Zee Anmol Cinema 2 and &Pictures HD. The tournament was staged at the Noida Indoor Stadium.
Season 2 recorded a 120 per cent increase in cumulative reach, touching 40 million viewers across India. The Average Minute Audience (AMA) stood at 90.8. In comparison, Season 1 had registered a cumulative reach of 18.2 million and an AMA of 49.
A total of 66 matches were broadcast during Season 2, up from 55 fixtures in the inaugural edition. The league also expanded to 12 franchises with the inclusion of four new teams: Kanpur Warriors, Aligarh Tigers, Purvanchal Panthers and Gazab Gaziabad.
The season commenced on 25 December 2025 and concluded on 10 January, with Kashi Kings crowned champions in the final.
SJ Uplift Kabaddi founder and director Sambhav Jain said, “Season 2 marked an important step forward in UPKL’s journey. Our focus has been on building a professionally structured league that strengthens regional development and creates sustainable pathways for kabaddi talent. We are thankful to the team at Zee Sports for their support throughout the league and look forward to a longstanding partnership.”
