AGASSI SPORTS ENTERTAINMENT (ASE), a sports entertainment and innovation company focused on racquet sports, has named MKTG Sports + Entertainment as its PR agency of record.
MKTG is part of Dentsu, the Tokyo-headquartered global media and marketing network operating in more than 140 markets. The agency partners with brands, leagues and rights holders across strategy, sponsorship, experiential marketing and communications. Through its integration with dentsu, MKTG also has access to Dentsu Sports Analytics, a global consultancy specialising in sponsorship valuation, fan intelligence and performance measurement across the sports sector.
The MKTG team supporting ASE will be led by sports PR veteran Stephanie Rudnick, operating across the United States and Australia, with additional global resources available as required. The agency will oversee ASE’s year-round communications strategy, spanning brand positioning, product launch support, earned media and executive profiling.
The appointment comes as ASE accelerates development of its Agassi Intelligence platform, a digital ecosystem aimed at enhancing player development, community engagement and personalised experiences across racquet sports. The platform is expected to feature AI-powered coaching tools, swing analysis and customised equipment recommendations, initially focused on tennis before expanding into pickleball and padel through a phased rollout.
Rudnick said, “Our team brings deep experience in tennis through our work on the Billie Jean King Cup, with Tennis Australia and multiple Grand Slams on behalf of brands and partners, alongside decades of working across the world’s major sports. We’ll be drawing on our networks and our experience to help ensure ASE’s stories are heard in the right rooms and on the right platforms. By tapping into the broader MKTG and dentsu Sports Analytics ecosystem, we can pair that reach with world‑class data and insight, so every campaign is grounded in a clear understanding of fans, participants, and partners around the world. It’s a privilege to support this world‑class team at such an important moment for the company, and we can’t wait to get started.”
dentsu Sports Analytics global managing director Glenn Lovett expressed, “Agassi Sports Entertainment is entering this next chapter with a clear, ambitious vision for the future of racquet sports. With the combined capabilities of dentsu and MKTG, we’re proud to support ASE as they prepare to introduce a platform with the potential to reshape how players around the world engage with racquet sport.”
ASE chief executive officer Ronald Boreta added, “We are entering an important phase in our growth as we continue building a technology platform designed to elevate how people learn, train, and connect through racquet sports. MKTG brings strategic communications expertise and global reach that align with our ambitions. This partnership is about building long-term credibility and sustained visibility as we scale.”
