UTTAR PRADESH KABADDI LEAGUE (UPKL) has partnered with Screenox as its cinema partner. Through this association, UPKL will gain access to more than 900 branding sites across PVR INOX cinemas nationwide, while Screenox will leverage UPKL’s growing popularity to strengthen its presence in Uttar Pradesh.
The collaboration will help UPKL reach cinema-going audiences across the country, driving higher awareness and engagement ahead of Season 2. Promotional activities will roll out across major metros including Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad and Bengaluru, along with key Tier 1 and Tier 2 markets.
UPKL Season 2 is set to begin on 24 December at the Noida Indoor Stadium, with matches airing live on Zee Bollywood, &Pictures HD and Anmol Cinema 2, alongside live streaming on ZEE5. Owned and operated by SJ Uplift Kabaddi, the league saw support from more than 12 national brands in its inaugural season.
Screenox founder Gautam Gulati said, “We’re proud to associate with UPKL Season 2 as the Cinema Partner. Kabaddi has become one of the most passionately followed sports in our country, and UPKL’s dedication to nurturing talent at the grassroots aligns perfectly with our mission. We look forward to amplifying the league’s presence across our network and more specifically PVR INOX digital screens nationwide.”
SJ Uplift Kabaddi CEO Aishwarya Gautam added, “We are delighted to welcome Screenox as the Cinema Partner for UPKL Season 2. Their support strengthens our mission to elevate kabaddi as a mainstream sport and bring its excitement to a wider, more diverse audience. Together, we look forward to creating a larger, richer fan experience across the country.”
