CHICAGO: In one of the most significant partnerships in the federation’s history, U.S. Soccer and Coca-Cola North America have reached a transformative long-term agreement that will have a substantial impact on the game in this country. The partnership will support the growth of the game at every level of the U.S. soccer ecosystem while leveraging Coca-Cola’s iconic global reach to connect with fans around the world, a media release said.
“We’re incredibly excited to have Coca-Cola join U.S. Soccer and there’s no better time for us to embark on this long-term strategic partnership,” said U.S. Soccer President Cindy Parlow Cone. “This is a pivotal time for soccer in our country and we have a massive opportunity to realize exponential growth in the United States in the coming years. Coca-Cola’s global impact on the sport is undeniable and having an iconic brand with us on our journey during this unique moment in time will be game-changing.”
Throughout the partnership, Coca-Cola and U.S. Soccer will build legacy events that shine a light on domestic talent and increase opportunities for all U.S. Youth National Teams and Extended National Teams to grow the sport and increase participation in soccer in all its forms.
Coca-Cola will also help raise visibility to the most magical global moments involving the U.S. Women’s and Men’s National Teams through unique and innovative digital content activations, helping to bring fans of soccer together while enabling them to express and share their love for the game to the fullest.
“Together, Coca-Cola and U.S. Soccer are committed to fueling dreams both on and off the pitch,” said Jennifer Mann, President of Coca-Cola North America. “Our goal is to empower communities, inspire future generations and cultivate a legacy of unity while growing the sport across the U.S.”
