Consumer durables brand Usha International has renewed its partnership with five-time IPL champions Mumbai Indians, marking
their 12th consecutive year of collaboration.
This partnership aligns seamlessly with Mumbai Indians’ “Play Like Mumbai”, capturing Mumbai’s cricketing soul and integrating it with Usha’s
commitment to fostering an active and healthy lifestyle.
IPL 2025 commences on March 22nd at Eden Gardens, Kolkata, and Mumbai Indians play their first game on March 23rd at MA Chidambaram Stadium in Chennai.
As part of the partnership, the ‘Usha’ logo will be prominently featured on the caps and helmets of all Mumbai Indians players, ensuring high visibility throughout the tournament. Additionally, the ‘Usha Play’ branding will be displayed on perimeter boards and digital screens during matches, further strengthening engagement with cricket fans.
Commenting on the continued association, Komal Mehra, head – Sports Initiatives & Associations, Usha International, said: “Our partnership with Mumbai Indians has only strengthened over time having been built on shared values of excellence, endurance, and a passion for sport. Cricket is more than just a game in India, and globally as well – it’s an emotion that unites millions, and we aim to leverage this emotion to inspire people to embrace an active lifestyle. We look forward to some thrilling cricket and deeper engagement with fans.”
Mumbai Indians are led by Hardik Pandya, and supported by a strong lineup that includes Rohit Sharma, Suryakumar Yadav, Trent Boult, and Jasprit Bumrah, amongst others.
Usha has been a strong advocate for inclusive sports initiatives across India. Beyond its affiliation with Mumbai Indians, the brand actively supports Ultimate Flying Disc, football, ladies amateur and junior golf, cricket for the deaf, and various sports for the visually challenged, including athletics, kabaddi, judo, and powerlifting.
Usha is also deeply committed to reviving indigenous Indian sports such as kalaripayattu, mallakhamb, siat khnam, thang-ta, turai kabaddi, saz-loung, mardani khel, yoga, and silambam.
