INDIA’S TELECOM OPERATOR Vi has announced a three-year partnership with the Chennai Super Kings (CSK), marking a strategic brand move aimed at strengthening its cultural connect with cricket fans. As part of the agreement, Vi’s logo will appear on the leading leg of the CSK playing kit.
Under the partnership, Vi will roll out a series of integrated activations across digital platforms, in-stadium touchpoints and fan engagement initiatives. Over the next three years, supporters can expect on-ground experiences, exclusive meet-and-greet opportunities, official signed merchandise and match tickets curated specifically for Vi users.
At the core of the collaboration is a shared commitment to nurturing the sport at the grassroots level. Vi will work closely with the Super Kings Academy, which supports aspiring cricketers, both boys and girls aged between 6 and 23. The initiative aims to provide young talent with structured training, access to professional guidance and meaningful opportunities to develop and succeed in the game.
Vi chief marketing officer Avneesh Khosla said, “Cricket is deeply woven into India’s social & cultural fabric, creating shared experiences that unite communities across the country. At Vi, enabling those connections is at the heart of what we do. Our partnership with Chennai Super Kings represents a powerful coming together of shared values — passion, performance, and resilience. Together, we will be bringing fans closer to the game they love, celebrating the sport and delivering seamless connectivity that enhances every moment of the cricketing journey.”
CSK managing director KS Viswanathan added, “We are delighted to welcome Vi to the Super Kings family. The association with Chennai Super Kings and Super Kings Academy reflects our shared commitment to nurturing the next generation of cricketers. Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike. Together, we look forward to creating meaningful impact both on and off the field.”
