MUMBAI: The Board of Control for Cricket in India has no intention to review the title partner rights that Chinese smartphone brand Vivo holds for the Indian Premier League (IPL), BCCI treasurer Arun Dhumal said on Friday.
But the BCCI will not hesitate to terminate the contract in the event the government directs the Indian cricket board to do so, Dhumal told Indian Express.
The “clarification” follows the flare-up on the Line of Actual Control (LAC) at Galwan valley that saw 20 Indian Armymen lose their lives fighting against Chinese troops, which has led to calls for a boycott of Chinese goods and services.
The BCCI gets Rs 4.4 billion annually from Vivo as title rights fees and the contract runs till 2022.
“There’s no two ways about it, in case the government decides to ban Chinese products and companies, we (BCCI) will be happy to follow that,” Dhumal said. He also said the BCCI would “keep public sentiment in mind” in the future when the contract cycle ends.
The BCCI treasurer, whose brother Anurag Thakur is Minister of State for Finance and Corporate Affairs in the BJP government, also made clear that: “As an Indian, I’m all for it to teach them (China) a lesson and hit them at places where it hurts them very badly. Be it economic or not buying their products…”
BCCI to lose Rs 16.75 billion in sponsorship money if Chinese firms dropped; another Rs 10 billion in TV ad revenue: ABP Live
The total loss for BCCI if it goes ahead with ‘boycott China’ calls will be Rs 16.75 billion approximately, based on sponsorship deals and the time left for the contract to run its course, ABP Live reports.
Apart from this, the news channel calculates that another Rs 10 billion would be the loss to host broadcaster Star Sports from on-air ad revenues if the “boycott” extended to India’s lead sportscaster.
Break up of sponsor deals for BCCI as part of Chinese deal (all figures approx and estimated as per deal)
Vivo: Rs 2.2 billion on five year IPL title sponsor deal. Rs 4.4 billion per year – Rs 8.8 billion for remaining two years.
Paytm: Rs 3.26 billion – Rs 1.8 billion loss for remaining three year till 2023
Dream XI: Rs 2.1 billion for four years of IPL — Rs 1.5 billion loss for remaining three years.
Swiggy: Rs 500 million per year, loss of Rs 250 million for remaining one year.
BYJU’s: Rs 10.79 billion jersey sponsor for five years, approx Rs 2.1 billion per year — Rs 4.2 billion loss for remaining two years.
Additional Rs 10 billion approx from revenue loss to Star via on-aire advertising
