Warner Bros. Discovery has promoted Neeraj Jha to director – head of Content & Acquisition (Sports).
Jha has been associated with Warner Bros for over four years. Prior to this, he was head of Content & Acquisition (Sports).
In his past role, Neeraj Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.
Jha oversaw branded sales content production and strategy, collaborated with marketing teams to develop campaigns that generated a 25 percent increase in sponsorships and advertising revenue. He developed and implemented programming strategy, syndication, and slot selling initiatives, resulting in a 40 percent increase in viewership and improved market positioning.
Jha started his career as an assistant producer at IMG and went on to work across E- TV network, Zee News, Ten Sports Network and Discovery Inc. He has over 20 years of experience in the media industry.
