LONDON: Wolverhampton Wanderers FC on Monday announced a new partnership with European console gaming eSports agency Bundled.
Bundled provides various services in the field of eSports, from organising gaming events to creating digital content.
Since its foundation in 2001, Bundled has organised more than 2,000 amateur and professional gaming events and created digital content for brands like Puma, 2K and Activision.
Bundled also currently manage over 20 professional eSports players and work alongside some of Europe’s most successful eSports teams, including Ajax and Feyenoord.
During the eSports partnership with Wolves, Bundled will work with the club on eSports player recruitment, event management and content creation at the major FIFA tournaments around the world.
Fans will be able to tune in to Wolves eSports content Twitter, Instagram and Twitch.
Russell Jones, Wolves head of marketing, said: “The growth in eSports is incredible. 160 million people are now tuning in to eSports every week, so entering this market presents a huge opportunity for the club to engage with fans in new and exciting ways.
“We will initially concentrate our eSports efforts around FIFA, which has also seen phenomenal growth. Over 10 million players entered this year’s e-series FIFA World Cup, with many more millions tuning in online to watch the action.
“We wanted to partner with an experienced agency so that we could enter the market with confidence. Bundled’s creative approach to content production and their experience of working with top eSports players and teams, puts them in a great position to support our ambition in this area.”
Bundled managing director Melvyn Wolthers added: “We are thrilled and honoured to be working alongside Wolves to develop their eSports programme across Europe and the Far East.
“We have been working with European clubs for many years and are very excited to support Wolves, whose aspirations off the pitch are just as progressive as on it.”
