WORLD RUGBY AND IMG have agreed to a long-term media rights partnership designed to further accelerate rugby’s growth in the United States and globally ahead of the Men’s and Women’s Rugby World Cups in 2031 and 2033 – both of which will be hosted in the U.S.
Under the agreement, IMG will help World Rugby shape a media and market strategy that will include strategic advisory on U.S and global media rights, distribution, content, and in-market initiatives in the lead up to the Rugby World Cups.
IMG will also provide broader consulting across the global World Rugby media rights ecosystem.
The United States is a strategically important market for rugby, representing one of the sport’s most significant opportunities for new audiences, value, and commercial growth. Hosting of Rugby World Cups in the U.S. is being supported with the delivery of a dedicated ‘growth plan’ to make these events the most commercially successful rugby events ever.
World Rugby was advised on the growth plan by Jeffries.
