The Professional Triathletes Organisation (PTO) and World Triathlon have announced the Triathlon World Tour, launching in 2027. The new structure consolidates the existing T100 Triathlon World Tour, the World Triathlon Championship Series, and World Triathlon Cups under a unified brand.
The T100 Tour will be rebranded as the T100 World Championship Series, the World Triathlon Championship Series will becomes the T50 World Championship Series, and a new Challenger series will serve as a feeder competition. Combined, the Triathlon World Tour will grow to approximately 100 events per year from 2027.
The PTO will invest in a single broadcast product delivering year-round live triathlon coverage. The initiative builds on the 12-year strategic partnership between the two organisations announced in October 2024 and responds to findings from World Triathlon’s Deloitte Report, which identified a fragmented ecosystem and recommended a shift to a commercially driven model.
PTO CEO Sam Renouf said, “Announcing this new blueprint for the sport is an incredibly exciting next phase of our partnership with World Triathlon and to grow the sport. The Deloitte Report’s recommendation to move to a more commercially driven model was clear and aligned with the ambition to take the sport mainstream and adopt a model that many other sports have successfully followed to unlock greater value for the athletes and the whole ecosystem.”
World Triathlon President, Antonio Arimany, explained, “World Triathlon’s Deloitte report made it very clear that our sport has enormous potential, but that we must adapt to an increasingly competitive market if we want to unlock it. One of the key insights was the need to follow the example of other international federations by clearly separating commercial operations from governance functions. That work strongly supported the case for the PTO to be our partner in this project, bringing together complementary strengths for the long-term benefit of triathlon.”
In 2026, the T100 Triathlon World Tour will run its 9-stop Race To Qatar as planned, visiting Gold Coast, Singapore, Spain, San Francisco, Vancouver, French Riviera, Dubai, Saudi Arabia, and Qatar. The World Triathlon Championship Series will run its 10-stop calendar across Abu Dhabi, Samarkand, Yokohama, Alghero, Quiberon, Hamburg, London, Weihai, Karlovy Vary, and Pontevedra.
From 2027, the T100 World Championship Series and T50 World Championship Series will crown the only officially recognised World Champions at their respective distances, with the new Challenger Series providing a pathway to Championship events and Olympic qualifying competitions.
The PTO and World Triathlon will also continue working toward the inclusion of the 100km triathlon distance at the Olympic Games, an idea first introduced at a World Triathlon summit in Hamburg in July 2024, reflecting the IOC’s openness to exploring mass participation formats.
