WORLD PICKLEBALL LEAGUE (WPBL) has announced an exclusive streaming partnership with Sony LIV, strengthening the league’s digital presence ahead of its second season.
Under the agreement, all 120 matches of World Pickleball League Season 2 will be streamed live and on demand on Sony LIV. The partnership will offer fans comprehensive coverage of the tournament, including pickleball action, celebrity involvement and an immersive viewing experience across devices. Viewers will also have access to key moments and exclusive content throughout the season.
Season 2 of the World Pickleball League will feature seven teams owned by prominent personalities from sport and entertainment, including Samantha Ruth Prabhu, Atlee, Rishabh Pant, Sunil Gavaskar, Rakul Preet Singh, Jackky Bhagnani, Riteish Deshmukh and Genelia Deshmukh.
The World Pickleball League is affiliated with the All India Pickleball Association (AIPA), the Asia Federation of Pickleball (AFP) and the United World Pickleball Federation (UWPF).
WPBL founder and CEO Gaurav Natekar said, “Our partnership with Sony LIV is a key step in expanding WPBL’s digital reach and deepening our connection with fans across India. Sony LIV enables us to reach new audiences where they are today, on mobile and connected devices. Season 2 represents a significant leap for the league, with more teams, more matches and a growing pool of international and Indian talent. This collaboration aligns perfectly with our vision of building a scalable, fan-first league with a strong global appeal.”
Sony Pictures Networks India chief revenue officer and business head, sports and international Rajesh Kaul added, “Pickleball is creating a new wave of sports engagement with its high-octane action and celebrity endorsement. The first edition of the league established pickleball as a strong urban contender by drawing high engagement from audiences across key metros. Through our continued partnership with the World Pickleball League, Sony LIV is proud to offer fans seamless live and on-demand access to every match, key moments and behind-the-scenes action, delivering an immersive experience that connects with today’s digitally savvy and sports-loving generation.”
