ST PETERSBURG, Florida: The WTA and Hologic on Thursday jointly announced a landmark partnership introducing the med-tech firm as the global title sponsor of the WTA Tour.
The WTA has been without a title sponsor since Sony Ericsson downgraded its investment in women’s tennis in 2010.
The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. Financial details were not disclosed.
The groundbreaking partnership allows both organizations to rally around their collective mission to champion women while modernizing their respective industries of healthcare and sports.
Hologic will be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. Hologic and the WTA plan to announce more joint activities in the coming months.
“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” said Hologic chairman, president and CEO Steve MacMillan. “We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”
The new partners also will emphasize the importance of preventive care through the annual Well Woman medical visit.
