MUMBAI: Madison Media has confirmed that one of its top clients in the fashion business, Dixcy Scott will be the presenting sponsor for the upcoming Maharashtra Kushti Dangal 2018 owned by Zee Network.
The brand’s tagline of ‘Fully elastic, fully fantastic’ suits the demand of wrestlers needing to stretch their body while in action. With Maharashtra also being an essential market for Dixcy Scott and the hub of wrestling, the match seems perfect.
The brand will be the on-ground and on-air sponsor for the tournament as well as the principal sponsor of Veer Marathwada, the team from the Marathwada region owned by the popular Marathi film director Nagraj Manjule. Through this association, Dixcy Scott has plans to promote its TVC featuring its brand ambassador and Bollywood actor Salman Khan.
Dixcy Scott executive director Raghul Sikka was quoted as saying to Exchange4Media: “Dixcy for the past three decades has been focussed on its vision to create a strong brand that caters to all the segments in the market. With the drive to create innovative products, we are also keenly on the lookout to create innovative marketing campaigns that can cut through the geographic as well as the demographic diversity of our nation. Zee’s unique initiative of glorifying the traditional sport of Kushti, which has been getting national & international glory year after year, by giving it the scale it always deserved is commendable and we are thrilled to partner and be a part of this initiative. We are sure that the sport will reach closer to the hearts of every Maharashtrian and that Dixcy will be brand on top of those hearts”.
Madison Media CEO Vanita Keswani added: “We are continuously looking out for new and engaging ways to help our clients reach out to their consumers effectively. Dixcy Scott’s association with Maharashtra Kushti League is a great fit and will benefit both brands.”
