ZOMATO, THE FOOD ORDEREING and delivery platform, has launched a new campaign in collaboration with Gully Cricket, a digital-first content platform dedicated to the spirit of street cricket.
A media release said that the Instagram-first campaign taps into a simple but powerful truth: cricket in India is not confined to any one format or any one ground. From a mountain road to a flooded lane, Indians find a way to play. It is a celebration of the unfiltered, passionate, and deeply nostalgic world of gully cricket, brought to life during one of the biggest sporting seasons in the country.
The first three reels from the campaign are now live on Zomato’s official Instagram page, with more content planned across the cricket season, the release added.
