MUMBAI: TAM Sports has released the TAM Sports – IPL 17 Advertising Update, which has analysed data from the first 7 games of this year’s 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
The points (for 7 Matches) that are covered in this report include:
· Indexed growth of IPL 17 over IPL 16
· Count of Categories, Advertisers and Brands IPL 17
· Top Categories and Advertisers of IPL 17
· New Categories and Brands in IPL 17 compared to IPL 16
Count of channels during IPL 17 are 24 and during IPL 16 it was 25.
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
>IPL 2023: 31st Mar’23 to 4th Apr’23
>IPL 2024: 22nd Mar’24 to 26th Mar’24
Indexed Ad Volume Growth on Television for IPL 17 Vs IPL 16 (7 Matches)
>> IPL 17 Ad Volumes Up by 4% Over Previous Season’s 7-Match Span!
Count of Categories & Advertisers in IPL 17 and IPL 16 (7 Matches)
>> The count of Categories (40+) in IPL 17 increased significantly by 65% compared to IPL 16 (25+). Also, the count of advertisers increased by 28% during IPL 17 (45+) over IPL 16 (35+).
Top Categories and Advertisers of IPL 17 and IPL 16 (7 Matches)
>> In Categories, Ecom-Gaming, maintained its top position throughout all the 7 matches of IPL 17.
>> The Top 5 categories in IPL 17 together had 52% share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 17 and IPl 16.
>> Out of the total 5 categories, 2 of them belonged to F&B Sector in IPL 17.
>> The top 5 advertisers of IPL 17 contributed 34% share of ad volumes with Sporta Technologies leading the list. Sporta Technologies, Vishnu Packaging and Bharti Airtel were the common advertisers between IPL 17 & IPL 16.
>> Among the top 5 advertisers in IPL 17, Sporta Technologies retained its 1st position during all the 7 matches.
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (7 Matches)
>> 30 new categories and 55 new brands advertised in 7 matches of IPL 7 compared to same no. of matches in IPL 16.
>> Among the 55 new brands, ‘Parle Food Products’ was the leading brand followed by ‘Airtel Xstream Fiber’.
