Asian Paints, a paint and décor company, announces the onboarding of Virat Kohli as the brand ambassador for their upcoming new launch – Neo Bharat Latex Paint.
Asian Paints has consistently introduced products that redefine standards, and Neo Bharat Latex Paint is set to galvanise the category yet again.
Virat embodies the values and spirit of the brand reflecting Asian Paints’ leadership and commitment to excellence and performance, making him the face for both Asian Paints and the Neo Bharat Latex Paint.
Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Amit Syngle, MD & CEO, Asian Paints, said, “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli as the face of this disruptive brand adds to our excitement. Kohli is credited today to transform the game and the Indian team in a way that many have not. His popularity cuts across regions, his persona exudes the confidence of the new India. Kohli’s influence and resonance with the masses perfectly align with this revolutionary product. Neo Bharat is set to not only redefine the paint category but also fuel the industry’s growth in India. We welcome Virat Kohli to the Asian Paints family and look forward to this journey together.”
Asian Paints will soon unveil further details about Neo Bharat Latex Paint and launch a massive campaign for the brand with its brand ambassador. The campaign is set to go live across all mediums in the next few weeks, promising to be the biggest yet.
