NEW YORK: FIFA has hired the Raine Group to help finance the 2021 Club World Cup, which was awarded to China last year, The New York Times reports.
There will be 24 clubs participating in the Club World Cup.
FIFA is seeking $1 billion with much of the money needed to secure the participation of the top European clubs, which are seeking privileged status and would essentially become joint owners of the event.
By hiring Raine to manage the process, FIFA is enlisting an organization well versed in securing deals for sports entities, and one with a presence in China, the US daily reports.
