MUMBAI: ASICS, which is expanding into sportstyle and athleisure segments in India, has roped in Hindi film action star Tiger Shroff as the face of the Japan-based footwear brand.
The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the company`s “founding philosophy `Anima Sana In Corpore Sano` – a sound mind in a sound body”.
While financial terms were not disclosed, the high on macho quotient star’s brand endorsement fees is reportedly in the Rs 30 million-a-year range.
“The brand ideology of ASICS resonates perfectly with my fashion and fitness sensibilities. I want to make the most of our association where we inspire and motivate people to `move` and be part of the larger global movement started by ASICS,” Tiger said in a statement.
Speaking on the association, Rajat Khurana, managing director – ASICS India Pvt. Ltd., said: “As a brand, we are extremely delighted to bring on board India`s most promising and versatile actor, Tiger Shroff as the ASICS brand ambassador. Our collaboration with Tiger Shroff is special because apart from being a youth icon, he is passionate about being fit and staying stylish.
“Our aim is to reach out and connect with a larger audience by putting forth our consumers a distinct mix of lifestyle and sports offerings and widen the product portfolio. This association is an extension of the brand`s `I Move Me` campaign and we are confident that it will reinforce our brand ideology and leadership in the market.”
